Lead-generating Email Campaigns and Newsletters

Our team will connect you, typically by phone appointment, with your interested, qualified prospects. You may provide your own database, or we will recommend one for you.

E-newsletters

You no longer have to worry about writing fresh content. Our experience allows us to help you develop an editorial calendar and write the articles on our behalf. We also handle the design, delivery, and data analysis – to optimize for results. No time to follow up with your most interested readers? We can also conduct the telemarketing that converts readers to prospects.

Strategic Campaigns

Challenged by coming up with “fuel” for your marketing automation system? We can develop short or long-term nurturing campaigns that keep you front-of-mind with your prospects. We have an endless supply of different formats that are tried and tested for successfully getting and keeping the attention of your audience. This is a great way to differentiate yourself in a crowded marketplace.

A/B Testing

When is the last time you’ve tested your email subject line, format, messaging, delivery time, audience segment, etc? We understand. It’s the last thing you have time for. But it’s also a great way to increase your readership and ensure that qualified prospects make it into your net. This service allows you to outsource the entire process and make sure that you are doing all you can to get the best results.

“Email is the most over-utilized yet under-optimized lead generation vehicle. It’s more critical than ever to stand out with a tested strategy and to conduct follow up with your best readers”