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B2B Sales & Marketing Strategies

Marketing Automation: Vendor Selection and Implementation

Need help selecting the right marketing automation solution, or putting your newly-purchased solution to best use? Even the most “user-friendly” interfaces and functionality take valuable time to master, not to mention crafting optimized content to fuel your new automated campaigns. The good news is you can leave the heavy lifting to us, while you assimilate the results, and keep your team focused on follow-up activities such as lead qualification.

Our marketing automation solutions include the following services:

Vendor selection – Our team will conduct comparative matrices or manage an RFP process that enables you to match your requirements to the optimal solution.

Solution launch – We’ll spend the time configuring your new system to accommodate your sales & marketing goals.

Content generation – Your solution is only as effective as the content that it helps you get into the hands of targeted prospects. New England Sales & Marketing can write, design and program the appropriate content in any format, whether you need a compelling series of email, or an integrated approach that includes white papers, data sheets, or links to demos, webinars, or physical events. We can also fortify your automated outreach with pre- or post-campaign phone calls.

The B2B Marketing Power Cycle

Are you getting started in a new market, or do you need to hit the refresh button on your existing marketing approach? Get sales-ready in weeks.

Start Today:
1(978)387-0999

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