Social Media Implementations
More than ever, technology buyers are turning to social media for ideas and recommendations of which vendor solutions to purchase. B2B social media has quickly evolved into a competitive necessity for technology firms of all sizes. We will work with you on a strategic level to identify goals and tactics, including facilitating executive level buy-in of your organization’s participation in social media, as needed. Where social media platforms feed from one another, and are largely driven by your corporate content, a comprehensive approach to social media is recommended.
Our social media services include:
LinkedIn Management – Whether you are approaching LinkedIn on a corporate or an individual level, New England Sales & Marketing can establish and maintain your corporate identity, as reflected in your employee profiles. While LinkedIn usage is a personal choice, we can help provide your employees with relevant content to promote on their profiles for professionalism and brand consistency. We will also help you identify and manage your participation in relevant groups and manage tools such as polls, paid advertising, events, and recruiting.
Twitter Management – New England Sales & Marketing can launch your Twitter pages with a branded background page and tweets that reflect your marketing and PR goals. We can also identify relevant lists that help companies maintain a balance between outbound messaging and listening to constituents.
Facebook Customization - Our team can leverage your sales and marketing content, announcements, events, and discussions in a customized Facebook format that extends your corporate brand. We can help you leverage the platform in a way that creates conversion events from your content.
Blog Development - Corporate blogs are quickly becoming the new "email” for encouraging inbound leads. Get the most out of social media by allowing us to customize a corporate blog that prompts calls to action, extends your corporate branding, attracts search engine traffic, and makes others want to “point to” your unique, compelling content. No time to write your own content? We’ll do it for you, with minimal assistance from you or your team.
All social media implementations include a competitive analysis of your market before we proceed.