by Kathy Dunlay | People to Know
Part II of our interview with Jill Rowley Jill is currently a fund advisor at Stage 2 Capital. Notably she was Chief Growth Officer at Marketo prior to the Adobe acquisition. Jill first captured the attention of thousands via social media during her tenure as a top...
by Kathy Dunlay | People to Know
Part I of our interview with Jill Rowley Jill is currently a fund advisor at Stage 2 Capital. Notably she was Chief Growth Officer at Marketo prior to the Adobe acquisition. She first captured the attention of thousands via social media during her tenure as a top...
by Kathy Dunlay | People to Know
“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing...
by Kathy Dunlay | People to Know
Jeff Ernst, Principal Analyst at Forrester Research, explains that Marketing Automation can help move your lead development process from the bunny slopes to the black diamond zone. It’s our pleasure to interview Jeff about this hot topic in B2B marketing at...
by Kathy Dunlay | Inspiration On-demand, People to Know, Traditional Lead Generation
Kathy Dunlay: Christine, you’ve been on both sides of the fence. You’ve delivered strategy and strategic marketing services as an outsourced consultancy, and you’ve been a member of the management team for tech firms, as you are right now. From which...
by Kathy Dunlay | Inspiration On-demand, People to Know, Traditional Lead Generation
Kathy Dunlay: Joanne, you are known for clearly-defined, and more remarkably, clearly-communicated marketing plans. Let’s break down the process. Can you describe for us your inspiration for some of your marketing programs? Joanne: The inspiration behind...
