Search Engine Marketing & Search Engine Optimization
Too often SEM (paid search) and SEO (organic search) are dismissed by some marketers as “too difficult” or “too expensive”. Before you launch or improve your online presence, bring search engine marketing back to the table. Often, tremendous opportunity to rise up the ranks is left behind. Consider the convenience of receiving an inbound inquiry from a Google search and converting it to a sale. We can help you harness the dynamics of search toturn that “off chance” of being found into a more common occurrence.
Paid Search Services
We start by analyzing your business needs. We then design a campaign that will get your product or service in front of online prospects who are most likely to convert into your customers. Next, we carefully monitor your campaign and make changes that will result in better click through rates and lower conversion costs. Reporting and analysis is provided weekly as we work closely with you to make sure your campaign is always aligned with your overall business strategy.
- Landing page optimization
- Message creation and copywriting
Organic Search Services
We can work with you to optimize an existing site, or help during a site redesign so that your new site will be fully optimized out of the gate. Our process includes extensive keyword research, thorough technical analysis of your site and in-depth recommendations, as well as structure and content optimization. We monitor progress on a monthly basis, providing customized reporting based on your needs, and thorough performance analysis. We never stop the optimization process, so your site makes constant gains in rankings and traffic, and becomes more competitive.
- Website copywriting
- Blog development and article creation