Social Media Strategy & Implementation
More than ever technology buyers are turning to social media for a “behind the scenes” look at vendors. But are you the vendor using social media for a “behind the scenes” look at prospects? We ensure that our clients are doing everything they can to influence the sales process by leveraging social media productively. To not only push the right content, but to also pull the right insight and engage with constituents in a meaningful way. If you are looking to impact your relationship with partners, prospects, customers, or employees using the efficiencies of social media, we can help you move from #PointlessPosting to #ProfitableProspecting..
Our social media services include:
LinkedIn has arguably seen the greatest changes in features, functions, and pricing compared to other social platforms. It’s important to keep up with what does and does not work for your goals. Whether you are approaching LinkedIn on a corporate or an individual level, we can establish and maintain your professional identity, and encourage engagement that will improve your image. While LinkedIn usage is a personal choice, we can help provide your employees with relevant content to promote on their profiles for professionalism, thought leadership, and brand consistency.
Optimize your Twitter strategy with tweets that reflect your marketing, sales, and PR goals. We can also identify strategies for maintaining a balance between outbound messaging and starting conversations with constituents. In our experience, Twitter is underutilized as an engagement platform. It’s not about posting, it’s about engaging. Let us show you the difference.
Our team can leverage your sales and marketing content, announcements, events, and discussions in a customized Facebook format that extends your corporate brand. We can help you leverage the platform in a way that creates conversion events from your content as well as portrays your corporate culture to help with recruitment.
Corporate blogs can do wonders to establish professional credibility. Get the most out of social media by allowing us to customize a corporate blog with articles that support your sales process, fuel your email campaigns, attract search engine traffic, and make others want to like, share, and comment on your compelling content. No time to write your own articles? We’ll do it for you, with minimal assistance from you or your team.